Midori’s Traveler Notebook is an iconic piece of kit. Pen geeks, paper fiends, leatherheads, journaling fans and stationery junkies all seem to have at least one of these elegantly simple notebook covers. I’ve owned a few of them myself but despite their overwhelming popularity, I think they have some serious shortcomings.
The back cover has a hole where the knotted elastic keeper slips through. This isn’t a distraction if one has two or three notebooks installed but if you’re the type to use just one book, you may quickly feel that knot jarring your writing rhythm. Like the Princess and the Pea, some might be more sensitive to this than others. I am, and it has bugged me with every Midori TN I’ve owned.
Then we have the lead crimp that affixes the elastics to the inner spine of the cover. Circular in shape, it feels like a speed bump along a road that I had expected to be smooth and cosseting. It sounds like splitting hairs but because I use the notebook on improvised writing surfaces, the crimp unsettles me a fair bit.
Lastly, there’s the skin itself. Every Midori Traveler I’ve seen strikes a dashing pose. But the feel of the hide is a bit of a disconnect. The cover is made in Thailand for Midori so I don’t quite know what exact leather they use, or how it’s tanned. What I do know is that the surface feels a bit tacky. Using saddle soap to smoothen the hide strips whatever topcoat exists. Once that layer is washed away, the leather looks and feels rougher to the touch. Not even mink or neatsfoot oil helps much and it doesn’t take a lot of conditioner to render the leather floppy. That the Midori costs a fair bit of coin aggravates the tragedy.
I am not alone in making these observations. There is a burgeoning community of craftsmen worldwide offering their take on a better mousetrap, commonly called fauxdoris. Superior hides, repositioned holes and additional elastics all aim to fix the perceived shortcomings of the beloved Japanese notebook. In truth, I’ve settled on a fauxdori cut from Hermann Oak veg tan leather by a Hongkong artisan. It’s better built than the original TN in so many ways, and costs less to boot.
The popularity of fauxdoris isn’t flattery at all but a challenge to Midori to listen to the market and step up their game. Japan’s reputation for craft is legend and I’m certain Midori can draw from this heritage to offer an unchallenged product.
Japanese tanneries are some of the best in the world. Their unique methods create skins that are distinctive in the way they feel and mature. Offering something cut from nume or even shell cordovan is well within their skill set. Hardware can be improved to insure the ensemble lays flat when opened. The current keeper hole doesn’t bother an Oriental language user who will open the book from back to front, but simply moving the hole to the spine will give equal opportunity to fans from the West.
Will all these cost more? Without a doubt. But Midori need not discontinue or modify their existing line at all. Instead, they can introduce an upscale line to tap a market that is less hesitant to spend extra coin for a better expression of an already elegant idea. I’m sure more than a few of this blog’s readers would go for it.
(Thanks to @leighpod for lending me the Midori Traveler in camel so I could take comparison pics.)